Most books about wedding photography show you photographs with posing ideas. Not this eBook. It is a text book a, long dissertation about the business side of wedding photography. A must read.
It's a 152 page ebook about wedding photography and it has not a single photograph. Some will be surprised, but they should not be. Because wedding photographers, or social photographers (or any other photographer, in fact) know well that a lot of their time is spent with words and numbers more than photographs, if they want their business to expand.
So this eBook is a guide to explain wedding photographers and those wanting to jump into the area, how success can be achieved. This is not a magic "be rich" eBook, there are no magical solutions or tricks, but information based on experience. This guide will help you to get a better grasp of the business side of wedding photography. But it is not a read and forget eBook, it is something that you will have to go back to over and over. The text is not dense, some notes can be read in between meetings, while you commute home on a bus or on a pause for a coffee.
One advice: mark the pages you like the most, reference them. Take the eBook with you around, maybe in your tablet, and go back to it when you've some free time, need some inspiration, some ground lines to define how to approach a potential client. This is not the usual book/eBook, more a guide to consult when you need some specific answer or suggestion. You might not always agree with what is written, but even disagreeing will give you some starting point to define your own path.
Remember this eBook condenses tips learnt over 16 years in business "that I wish I knew at the start", writes David Pearce, the author. In the 152 pages you'll find info about fundamental knowledge critical to developing your business and ensuring it is a success. Discover how to make more money out of your existing clients, find out the essential areas of marketing that are key to making them work, improve your SEO with a large chapter devoted to it by the acknowledged expert Zach Prez are some of the themes present.
The secrets of up-selling in a way that your couples will really appreciate, core sales skills explained, how to get couples to actually book you and ways to increase traffic to your Blog or website from guests at your weddings are some of the things you'll find in Wedding Photography: A Guide to Making Money.
Published by Oliver Cameron Publishing, this eBook follows the general philosophy of the publishing house. As they state, "we publish books that we would love to read ourselves on subjects that interest us." So, this eBook is an answer from Oliver Cameron Publishing to photographers who dislike business books, as they can "be boring and send you to sleep".
Still, although photographers are visual people but they still need to run a business and make money. So Oliver Cameron has, as stated in their website, found what they think is the perfect solution: "a book divided up into individual hints and tips and presented as individual chapters. Some may only be 20 words but others 1500. The benefit is that you can dip into it at any point and learn the following by simply going to the relevant chapter."
So, this is what Wedding Photography: A Guide to Making Money eBook is all about. And all this knowledge can be yours for $19.95.
